Ghetto CEO Podcast

Building a Movement for Entrepreneurs

PROBLEM

The challenge was to transition Ghetto CEO Podcast from being just a content platform into a full-fledged brand ecosystem that:

-Attracts new listeners and expands its audience reach.

-Monetizes effectively through sponsorships, ads, and brand partnerships.

-Builds a highly engaged community around the podcast.

-Creates real-world impact through live activations and in-person experiences.

-We aimed to not only grow downloads but to deepen engagement and create new revenue streams, positioning Ghetto CEO as the go-to brand for entrepreneurial education and empowerment.

SOLUTION

We implemented a multi-platform content strategy, repurposing podcast episodes into bite-sized social media clips, blog posts, email newsletters, and YouTube content, which helped grow the Ghetto CEO Community to 10K members while fostering direct engagement through IG Live Q&As, interactive polls, and exclusive behind-the-scenes footage. To drive monetization and sponsorship, we secured $56K+ in sponsorship revenue by developing a high-value pitch deck, targeted outreach strategy, and audience analytics breakdown for potential partners, while also creating monetization opportunities through ads, sponsorships, and affiliate partnerships. Additionally, we launched a targeted YouTube strategy, driving 300K+ views with long-form podcast episodes, YouTube Shorts, and trending business topics, while leveraging SEO-driven blog content and podcast descriptions to improve organic discoverability. To further expand reach and nurture leads, we developed an email marketing funnel, growing the Ghetto CEO list to 10K+ subscribers with weekly insights, exclusive offers, and community updates.